Imagine an entire Tesla store that can fit on a 12 meter flat bed trailer and can be hauled anywhere in Europe. That’s the idea behind the Tesla pop-up store, the company’s newest sales tool.
Tesla Motors contracted Tempohousing for the engineering and production of mobile showrooms, that can be transported and unfolded and folded again in a single day. All the showrooms are based on 2 x a 20 ft shipping container that can be loaded on one single truck, taking the whole showroom (folded) to any place.
Tesla ordered 3 of these showrooms to be delivered within about 8 (!) weeks and to be sent to locations in France, United Kingdom and Germany.
The showrooms are very succesfull and have been present in many European countries (there is also 1 made across the ocean for the US market).
These travelling showrooms also represent Tesla’s new unique approach to selling its cars, bypassing traditional dealerships and instead selling its vehicles directly to consumers in company-owned retail locations in upscale shopping areas.
Project information: Pop Up Store (car showroom)
Remarkable: The shipping container arrives and unfolds to double its size in just eight hours
Model: ISO container homes